CPA Australia recently released a 16-page document which explained the board’s investment in “The Naked CEO” brand:
“supports our strategy to attract new members, primarily in the youth market.”
The document goes on to say that building personalised brand relevance with young audiences, via platforms they use helps to attract new members, creating a healthy pool of CPAs in the long-term.
We thought we would put the objectivity principle (APES 110, Section 100.5(b)) to good use and create a survey to find out how well the boards’ strategy is working?
Tanda ranked Number 42 on the Deloitte Technology Fast 500™ Asia Pacific 2016. The team is currently building the world’s first Cognitive Rostering System.