Partnering for More than the Sum of the Parts
Developing your business through B2B Partnerships
Service is more than a word. It is a commitment backed by trust. When you use a bank, an accountant, a lawyer or even a plumber, they are providing you with a service. They are attempting to solve a problem you have, which you trust them to do as honestly and effectively as possible, lest you take your business elsewhere.
Software as a Service providers know that the titular Service makes all the difference. At Tanda, service is at the center of everything we do.
To do this, we make sure customer interaction is part of the process of working in the business. The challenge question of ‘does this add value to the customer’ is a gateway to commence any work, rather than building something whose demand has to be tested. It’s good business, but it’s also good for our customers.
Tanda reinvests 20% of what it earns back into R&D. Client requests that improve the experience or the value for other clients, get prioritised for development, which means every client is a beneficiary of the work undertaken to improve the product. This in turn reinforces the value proposition of the Software as a Service model, where the subscription fee includes that continuous improvement.
Partnerships: The Next Level
“Our success has really been based on partnerships from the very beginning.”
– Bill Gates
With this setup of usual business to customer relationship, there is a next level which is the Partnership. It is a business-to-business relationship that goes beyond the normal voice of the customer where a much deeper understanding of needs, vulnerabilities, competencies and trust needs to be developed. They are more difficult to do well, but when it happens the value to both is great, where more of the customers’ needs are met, and the business gets a much deeper relationship along with greater insights, and more likely an improved product.
Good B2B partnerships are not unlike good relationships. Indeed Michael Eisner in ‘Working Together: Why Great Partnerships Succeed’ contends that much like marriage a successful business partnership promotes common sense and a common purpose. He found that it allows you to recognise your own weaknesses and draw on your partner’s strengths, without being uncomfortable about that vulnerability.
As usual, communication and honesty is key. What made the Tanda and Domino’s partnership as effective as it has been, is because both sides are proactive in how we communicate, are always honest about our strengths and weaknesses, and we share that common purpose. Here, that common purpose is to make the lives of management easier at the same time helping them better manage their workforce and using the latest technology to do that.
“We’re really excited about developing something that can handle time and attendance. We’re looking forward to be working with these guys [Tanda] who also share our vision, and more importantly can help us build that vision.”
– Nick Knight, Domino’s Australia & NZ CEO
It’s no secret that Tanda was not a big established provider like Oracle to solve this problem. We are however very nimble and able to work closely with the Domino’s team to provide a software solution that not only meets their needs today, but can evolve with them as time goes on. This introduces risks to both parties, Domino’s would require a sizeable portion of Tanda’s resources, and Domino’s would have to work closely with an as-yet unfamiliar party. By recognising this, both sides collaborated to minimise these concerns whilst sharpening the original value proposition.
Getting good at Partnering doesn’t just happen once you recognise it’s important. Tanda was started by going out and working with potential customers before a product even existed. We then partnered with those customers to co-develop and build the software to solve their problems. That customer and partnership driven approach drives the development, the support and also the sale of the product.
We want our product to be used by everyone, and that means by default we need to be good at Partnering, not just with customers, but also with complimentary providers like Payroll, HR systems, inventory or point-of-sale systems. Partnering with innovative customers and complimentary providers is the best way to ensure that we’re always extending the the value of the software for our customers. It ensures that we continue to innovate and shape the industry we work with in, and the wider industries of our customers and partners. And it ensures that we are always meeting the expectations of our customers and the wider business community to deliver the best possible solution.
Tanda is partnering with businesses, who together become more than the sum of their parts which for our software, our customers and what we stand for as a company, is invaluable.
Industry Insights | read
Why are we doing this?
We decided to start Tanda (PayAus) because we believe that accurate employee data will become increasingly important for businesses of all sizes in the next 5 years. Not just so businesses can cut costs, but so they can make smarter decisions. The scalability of Tanda makes it possible for the smallest of businesses to monitor costs and HR trends in a powerful and simple way. We’ve been building Tanda with simplicity and scalability at front of mind. We want everyone to be able to use our product and add value to their businesses. We ourselves had the same problems that busy business owners face every day when we came up with the idea for Tanda. Keeping track of staff is a nightmare, it’s time consuming, confusing and it can be very expensive if you get it wrong. We do it because we love seeing the satisfaction of our clients, who can now compete with their larger competitors on technology without the capital or technical expertise. Most of all, we do it because it’s inevitable. We believe that sometime in the next decade, people will look back at paper timesheets and ask themselves how they ever lived without a digital solution and real time data. Only time will tell if that system is Tanda, we’ll do our best to make it so. If you’re ready to move to the future, you can bring us one step closer to achieving our dream by signing up for a free demo.
Industry Insights | read
What the hell is happening at 7 Eleven’s head office?
The Australian Senate enquiry into franchise business 7 Eleven’s alleged underpayment of staff has heard that two thirds of stores have been underpaying staff – that’s up to 10,000 people. In a scramble to resolve the issue, 7 Eleven’s management recently wrote to 15,000 former and current staff, encouraging underpaid workers to come forward. Early results have shown the underpayment has been endemic across the group. Where did 7 Eleven go wrong? As the enquiry rolls on, 7 Eleven will likely claim the data was unavailable to have enough oversight into the practices of franchisees. The other side of the argument will claim the 7 Eleven was simply hiding from a tough business conditions, and was happy to underpay staff to get ahead. What’s going to happen to 7 Eleven? The total liability of the losses is still unknown, but 7 Eleven has set up a third-party company “Independent Claims” which will hide the balance sheet liabilities, handle the underpayments and manage the claims. Head office is going to back pay staff directly, and then attempt to recover underpaid amounts from franchise owners. The big questions is how widespread this is across other groups. The fundamental economics of the competitive pricing models in franchise groups will likely come into question as the enquiry rolls on. It wasn’t too long ago that Dominos and Pizza Hut franchisees were up-in-arms about $5 pizzas, claiming it would force them to find cost cuts in other parts of the business. What should 7 Eleven and other franchise groups do? Head offices should review IT systems and get with the times. Franchise models are successful because of the combination of hard-working and well incentivised owners and best-practice scalable business systems. The best franchises are the ones with the best systems. It was this formula which saw the franchising model take the world by storm in the 20th century. Everyone is talking about big-data and the potential to be unlocked in customer data. A better place to start is to get all of the financial and payroll data in once place. Not only does this give full oversight into wages, but also allows head office to focus on optimising labour costs. The most successful franchisees we work with do one thing very well – they correlate their wage cost with their revenue extremely tightly. Only time will be able to tell the outcome of the enquiry. Our guess is this just the start and the recent Fair Work amendment bill will throw some serious fuel on the fire.
Industry Insights | read
The case for small business tax reform
“Can I pay you earlier?” It’s pretty unusual for someone to ask to pay for something sooner than they have to. Yet, this is what’s happening at an astonishing volume all around the country in June. This is the only time of year when people care about timing more than pricing. Everywhere in Australia, offices are upgrading their computers, restaurants are ordering extra stock and tradies are buying new tools. And they need it done this week. This flurry of economic activity looks like a strange and wonderful occurrence at first glance. Just what the economy needs! At least until you think about the maddening cause of this last minute rush to spend spend spend. It’s tax time. The whole purpose of this mad rush is to rack up as many tax-deductible expenses as possible before tax time on June 30. I’m all for tax planning, but this madness isn’t good for anyone, nor is it necessary. The mechanics of the tax system that causes this otherwise irrational behaviour is infuriating. Company tax is often misunderstood in Australia. We have what’s called a dividend imputation system. Under this system, private individuals get credits for income generated by companies which have already paid tax. In simple terms, if Company X makes $100 profit and pays $30 tax, company shareholders can get a $30 credit on their tax bill. In Australia, the ultimate calculation for who pays tax lies with the individual, not with the company. Under the imputation system, a cut to company taxes by 20% would result in a corresponding increase in personal income tax. For small business owners, the choice is usually whether to pay tax inside the company, or as an individual. If company taxes were lower, what would the consequences be? There would simply be more money left over after tax time to reinvest in the business. Wouldn’t it be better if at the end of the year a tradie who made $100,000 had the option of either paying $30,000 tax for their personal income or using that windfall to employ an apprentice? This way increased profits would grow the size of the taxable pie. That’s what would happen if company tax rates were 0%. Contrary to popular political discourse, a cut in company tax rates in Australia won’t line the pockets of wealthy business owners. It will stimulate a new wave of investment across the economy. People start small businesses because they’re optimistic about the future and willing to invest in our economy. Small business owners must make smart investment decisions to survive. Every time a tradie re-tools, they are investing in their own productivity. These incremental gains are what makes an economy grow. We’re talking a lot about innovation at the moment at all levels of Government. What is it that will drive Australia’s economy forward? Surely the fastest route to driving a new wave of investment in innovation across our nation is to distribute the responsibility of investing to those closest to the problems – small business owners. It seems obvious, yet we purposely stifle investment in productivity every day with company tax. Tax cuts for small business are the fastest and clearest route to innovation without monumental government waste. It’s time for a serious talk about small business tax reform.