Little Pancake Company’s Sweet and Savory Recipe for Success
Small pancakes run on big team effort at Little Pancake Company, a new family-run business at the Coles end of Casey Central Shopping Centre in Victoria. Rick, Wendy and their staff specialise in poffertjes, a traditional Dutch sweet treat. The Dutch often serve poffertjes with powdered sugar, butter, and maple syrup. But their menu offers more than just the traditional serves, with sweet and savory toppings inspired by different cuisines. Little Pancake Company doesn’t just serve these decadent poffertjes either — they supply everything you need to make these delicious delights from the comfort of your own home, or for your own business. Running this operation can’t be easy, so we asked Wendy just how they get it done.
Maintaining an online presence
Many first-time businesses forget how important it is to have a strong online presence, not to mention a well-curated one. Little Pancake Company understands the need for both, making their Facebook and Instagram accounts a treat for the eyes. Keeping these pages updated allows customers to engage with them through tags and stories. Thus, the experience doesn’t end when the pancakes are finished. The information age provides countless advertising opportunities that business owners can use to elevate their brand. With a keen eye and enough social media savvy, your business can also maintain a strong online presence.
But Little Pancake Company doesn’t stop at updating their pages with high quality photos and menu recommendations. They also pay attention to what customers say on restaurant review sites like Zomato, where they take the time to respond, regardless if the feedback is positive or negative. Engaging customers in this way lets them know their thoughts are appreciated. They can even quickly turn a less-than-satisfactory experience around. Listening to your customers is the best way to adjust your services. Little Pancake Company knows how to do just that.
Investing in workforce technology
As first time business owners, Rick and Wendy knew that they would need a straightforward rostering software.
“We knew when we started our business that we wanted something that was, I guess, very simplified, and easy to use,” said Wendy. And because they could read rosters at a glance on Tanda, it won out over other platforms. “The other big thing that we use a lot is the costs that are attached to the staff members, and the changing of shifts. It was easy to change shifts and notify the staff members.”
Freeing up an owner’s or manager’s time by lessening administrative work is one common way that workforce platforms like Tanda helps businesses. This is also the case for Little Pancake Company. As Wendy said, “The great thing is we’re having more time to spend on staff and obviously with training and making sure that the service level for what we’re doing in our business is up there. […] That’s the important stuff, because at the end of the day, the staff are the ones that help us bring in the money and keep the quality and service there as well.”
Staff also benefit greatly from an easy-to-use platform, especially the mobile app. “I think they found it straightforward. So for example, with the availabilities, especially casuals, I’ve just sort of mentioned to them what they need to do. I haven’t given any in-depth explanations and they’ve managed to work it out and do it correctly. So obviously the system is very user-friendly,” she remarked. Overall, when implemented in essential business areas, technology can increase employee engagement. It can also improve the relationship between owners, managers, and employees.
Inspiring customer loyalty
According to Michael Barnard, General Manager of consultancy firm Customology, the most important customers are “those that come back consistently and invite their friends.” Little Pancake Company’s online presence and investment in workforce technology contribute to another important aspect of running a business in the competitive restaurant industry: customer loyalty. In crafting programs that cater to their target market, they put the customer first and understand their needs. This is evident not just in loyalty programs, but also in their menu.
Having a diverse clientele with different dietary requirements is the reality for many restaurant businesses today. Customers are more conscious about their diets and what they consume on an everyday basis. Little Pancake Company also offers allergy-free poffertjes as an alternative to the traditional recipe. Customers with specific needs can definitely enjoy them without problem. This includes vegan, wheat-free, yeast-free, nut-free, gluten-free, dairy-free, egg-free, soy-free, coeliac-certified, halal-certified, and kosher-certified products that can be purchased in their store or online. Won’t you keep coming back for more if you know a business is ready to cater to your needs?
Little Pancake Company’s journey as a family-run first business is relatable to many, and serves as an inspiration for those thinking of breaking into the food industry. Like cooking up a scrumptious serving of poffertjes, businesses need to get the right mix of listening well, implementing modern solutions, ensuring an engaged staff, and responding to the target market. This is Little Pancake Company’s sweet and savory recipe for success, and there’s no reason it can’t be yours too.
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