Little Pancake Company’s Sweet and Savory Recipe for Success

Rosie Ramirez

25 January 2019    |    read

Small pancakes run on big team effort at Little Pancake Company, a new family-run business at the Coles end of Casey Central Shopping Centre in Victoria. Rick, Wendy and their staff specialise in poffertjes, a traditional Dutch sweet treat. The Dutch often serve poffertjes with powdered sugar, butter, and maple syrup. But their menu offers more than just the traditional serves, with sweet and savory toppings inspired by different cuisines. Little Pancake Company doesn’t just serve these decadent poffertjes either — they supply everything you need to make these delicious delights from the comfort of your own home, or for your own business. Running this operation can’t be easy, so we asked Wendy just how they get it done. Maintaining an online presence Many first-time businesses forget how important it is to have a strong online presence, not to mention a well-curated one. Little Pancake Company understands the need for both, making their Facebook and Instagram accounts a treat for the eyes. Keeping these pages updated allows customers to engage with them through tags and stories. Thus, the experience doesn’t end when the pancakes are finished. The information age provides countless advertising opportunities that business owners can use to elevate their brand. With a keen eye and enough social media savvy, your business can also maintain a strong online presence. Celebrity chef and bestselling author Ed Halmagyi uses Little Pancake Company’s pans to make green banana poffertjes   But Little Pancake Company doesn’t stop at updating their pages with high quality photos and menu recommendations. They also pay attention to what customers say on restaurant review sites like Zomato, where they take the time to respond, regardless if the feedback is positive or negative. Engaging customers in this way lets them know their thoughts are appreciated. They can even quickly turn a less-than-satisfactory experience around. Listening to your customers is the best way to adjust your services. Little Pancake Company knows how to do just that. Investing in workforce technology As first time business owners, Rick and Wendy knew that they would need a straightforward rostering software. “We knew when we started our business that we wanted something that was, I guess, very simplified, and easy to use,” said Wendy. And because they could read rosters at a glance on Tanda, it won out over other platforms. “The other big thing that we use a lot is the costs that are attached to the staff members, and the changing of shifts. It was easy to change shifts and notify the staff members.” Rick and Wendy at Little Pancake Company   Freeing up an owner’s or manager’s time by lessening administrative work is one common way that workforce platforms like Tanda helps businesses. This is also the case for Little Pancake Company. As Wendy said, “The great thing is we’re having more time to spend on staff and obviously with training and making sure that the service level for what we’re doing in our business is up there. […] That’s the important stuff, because at the end of the day, the staff are the ones that help us bring in the money and keep the quality and service there as well.” Staff also benefit greatly from an easy-to-use platform, especially the mobile app. “I think they found it straightforward. So for example, with the availabilities, especially casuals, I’ve just sort of mentioned to them what they need to do. I haven’t given any in-depth explanations and they’ve managed to work it out and do it correctly. So obviously the system is very user-friendly,” she remarked. Overall, when implemented in essential business areas, technology can increase employee engagement. It can also improve the relationship between owners, managers, and employees. Inspiring customer loyalty According to Michael Barnard, General Manager of consultancy firm Customology, the most important customers are “those that come back consistently and invite their friends.” Little Pancake Company’s online presence and investment in workforce technology contribute to another important aspect of running a business in the competitive restaurant industry: customer loyalty. In crafting programs that cater to their target market, they put the customer first and understand their needs. This is evident not just in loyalty programs, but also in their menu. Little Pancake Company invests in well-curated Instagram and Facebook photographs to elevate their brand   Having a diverse clientele with different dietary requirements is the reality for many restaurant businesses today. Customers are more conscious about their diets and what they consume on an everyday basis. Little Pancake Company also offers allergy-free poffertjes as an alternative to the traditional recipe. Customers with specific needs can definitely enjoy them without problem. This includes vegan, wheat-free, yeast-free, nut-free, gluten-free, dairy-free, egg-free, soy-free, coeliac-certified, halal-certified, and kosher-certified products that can be purchased in their store or online. Won’t you keep coming back for more if you know a business is ready to cater to your needs? Little Pancake Company’s journey as a family-run first business is relatable to many, and serves as an inspiration for those thinking of breaking into the food industry. Like cooking up a scrumptious serving of poffertjes, businesses need to get the right mix of listening well, implementing modern solutions, ensuring an engaged staff, and responding to the target market. This is Little Pancake Company’s sweet and savory recipe for success, and there’s no reason it can’t be yours too. Little Pancake Company – pure bliss for your taste buds!

Small pancakes run on big team effort at Little Pancake Company, a new family-run business at the Coles end of Casey Central Shopping Centre in Victoria. Rick, Wendy and their staff specialise in poffertjes, a traditional Dutch sweet treat. The Dutch often serve poffertjes with powdered sugar, butter, and maple syrup. But their menu offers more than just the traditional serves, with sweet and savory toppings inspired by different cuisines. Little Pancake Company doesn’t just serve these decadent poffertjes either — they supply everything you need to make these delicious delights from the comfort of your own home, or for your own business. Running this operation can’t be easy, so we asked Wendy just how they get it done.

Maintaining an online presence

Many first-time businesses forget how important it is to have a strong online presence, not to mention a well-curated one. Little Pancake Company understands the need for both, making their Facebook and Instagram accounts a treat for the eyes. Keeping these pages updated allows customers to engage with them through tags and stories. Thus, the experience doesn’t end when the pancakes are finished. The information age provides countless advertising opportunities that business owners can use to elevate their brand. With a keen eye and enough social media savvy, your business can also maintain a strong online presence.

Celebrity chef and bestselling author Ed Halmagyi uses Little Pancake Company’s pans to make green banana poffertjes

 

But Little Pancake Company doesn’t stop at updating their pages with high quality photos and menu recommendations. They also pay attention to what customers say on restaurant review sites like Zomato, where they take the time to respond, regardless if the feedback is positive or negative. Engaging customers in this way lets them know their thoughts are appreciated. They can even quickly turn a less-than-satisfactory experience around. Listening to your customers is the best way to adjust your services. Little Pancake Company knows how to do just that.

Investing in workforce technology

As first time business owners, Rick and Wendy knew that they would need a straightforward rostering software.

“We knew when we started our business that we wanted something that was, I guess, very simplified, and easy to use,” said Wendy. And because they could read rosters at a glance on Tanda, it won out over other platforms. “The other big thing that we use a lot is the costs that are attached to the staff members, and the changing of shifts. It was easy to change shifts and notify the staff members.”

Rick and Wendy at Little Pancake Company

 

Freeing up an owner’s or manager’s time by lessening administrative work is one common way that workforce platforms like Tanda helps businesses. This is also the case for Little Pancake Company. As Wendy said, “The great thing is we’re having more time to spend on staff and obviously with training and making sure that the service level for what we’re doing in our business is up there. […] That’s the important stuff, because at the end of the day, the staff are the ones that help us bring in the money and keep the quality and service there as well.”

Staff also benefit greatly from an easy-to-use platform, especially the mobile app. “I think they found it straightforward. So for example, with the availabilities, especially casuals, I’ve just sort of mentioned to them what they need to do. I haven’t given any in-depth explanations and they’ve managed to work it out and do it correctly. So obviously the system is very user-friendly,” she remarked. Overall, when implemented in essential business areas, technology can increase employee engagement. It can also improve the relationship between owners, managers, and employees.

Inspiring customer loyalty

According to Michael Barnard, General Manager of consultancy firm Customology, the most important customers are “those that come back consistently and invite their friends.” Little Pancake Company’s online presence and investment in workforce technology contribute to another important aspect of running a business in the competitive restaurant industry: customer loyalty. In crafting programs that cater to their target market, they put the customer first and understand their needs. This is evident not just in loyalty programs, but also in their menu.

Little Pancake Company invests in well-curated Instagram and Facebook photographs to elevate their brand

 

Having a diverse clientele with different dietary requirements is the reality for many restaurant businesses today. Customers are more conscious about their diets and what they consume on an everyday basis. Little Pancake Company also offers allergy-free poffertjes as an alternative to the traditional recipe. Customers with specific needs can definitely enjoy them without problem. This includes vegan, wheat-free, yeast-free, nut-free, gluten-free, dairy-free, egg-free, soy-free, coeliac-certified, halal-certified, and kosher-certified products that can be purchased in their store or online. Won’t you keep coming back for more if you know a business is ready to cater to your needs?

Little Pancake Company’s journey as a family-run first business is relatable to many, and serves as an inspiration for those thinking of breaking into the food industry. Like cooking up a scrumptious serving of poffertjes, businesses need to get the right mix of listening well, implementing modern solutions, ensuring an engaged staff, and responding to the target market. This is Little Pancake Company’s sweet and savory recipe for success, and there’s no reason it can’t be yours too.

Little Pancake Company – pure bliss for your taste buds!

Related's Posts

Clients & Partners    |    read

Tanda brings time clocks and timesheets to Attaché

TandaHQ is pleased to announce not only are we integrated with MYOB and Xero to name a few – but we’ve just integrated with Attaché! What do you mean, you’re integrated now? you might ask. Well, for starters now we can export time sheet data in a way that their payroll software can import. This makes Tanda the perfect add-on for Attaché users. As of right now, Tanda is 100% more user friendly for Attaché users. I’m an Attaché user, what does this mean for me? The answer to that question depends on whether you’re a Tanda user as well. If you’re not one just yet, it means all the rostering features, time and attendance, clock in features, cost reporting and any new features we’ve introduced in the Tandaverse are now easily accessible and user-friendly for Attaché customers as well. So when you decide to use Tanda for your workplace as an add-on with Attaché, everything will run smooth. If you already use Tanda then rest assured, the only thing that will change for you is the formatting is now that much better for your user interface. Whilst the future of Tanda is looking at further growth in Australia, it never hurts to strengthen your abilities and connections at home too. For those who are unaware, Attaché is a business software company currently based in Australia and New Zealand. Although, they’re a much larger business so if you’re in the business software community like us you would’ve surely heard of them. Unlike Tanda, whom are still the new kids on the block in the cloud software neighbourhood, Attaché has been around since 1981. That is easily more than 30 years in the business, impressive to say the least. They even won the 2014 Australian Business Award for Cloud Product Of The Year. It’s something Tanda can really aspire to. Where can I check out Attaché and Tanda? To have a look at Attaché head to their website at attachesoftware.com If you want to check out Tanda further, you’re currently on our blog so you’re already halfway there. Or sign up for a trial today!

More Resources

About the author

Rosie Ramirez

Our team's goal is to provide practical advice for business owners and managers across industries.

Related Articles

Clients & Partners

Tanda brings time clocks and timesheets to Attaché

TandaHQ is pleased to announce not only are we integrated with MYOB and Xero to name a few – but we’ve just integrated with Attaché! What do you mean, you’re integrated now? you might ask. Well, for starters now we can export time sheet data in a way that their payroll software can import. This makes Tanda […]

More Resources

Subscribe to the Tanda Blog!

Stay updated with the latest insights on frontline work, industry news, business templates, and other free resources.

*Please fill this field
*Please fill this field