Keeping up with the Customers: Why feedback matters for every business

Rosie Ramirez

31 October 2018    |   

Customer service is a constant element in all business transactions. Before, during, and after a sale, your interaction with clients shapes their overall experience. It determines whether they will stay with you, or jump ship to your closest competitor. Customers demand smooth and stress-free support and are willing to pay for it. And the impact of customer retention is undeniable: according to Customology’s Michael Barnard, a 5% increase in returning customers can translate to profit growth of 150%. Barnard also noted that it costs 10 times as much to obtain a new customer as it does to retain an existing customer. In short, by taking good care of the customers you already have, you will be able to secure your business. You can even expand to new markets. Deliver stellar customer service every step of the way, every single time. This gives you have a much higher chance of success. Armed with this knowledge, Tanda uses customer feedback to improve the product. It is also used to increase brand awareness, and foster customer loyalty, as shown below. Read more: Michael Barnard’s Step-by-Step Guide to Creating Customers for Life Product feedback is the most important feedback “The Tanda staff have worked closely with my staff to ensure that the software is capturing all of the complexity of a variety of government awards including construction, transport and administration.” – Corinna P. When your clients know that your support team listens, they become more comfortable with discussing how they feel about the product. They are more likely to make helpful suggestions, and less likely to feel frustrated when things don’t go as planned. This is important, because what customers say when they call the helpline becomes very valuable feedback. As Corinna and her team (featured above) were candid about their needs, Tanda was better able to tailor the service to their business. Remember that the support team is not just there to help clients through existing problems. It is also the best way to find out how you can make your product better. And when you apply their feedback, other clients from their industry will also benefit from the improvements. Word of mouth as the strongest sales pitch “I would definitely recommend Tanda to any business that has staff that work changing shifts and operate under an award. Help is just a phone call away and the staff are patient and knowledgeable.” – Antonina, mas Accountants You’ve heard it said that satisfied clients are the best way to market your product. But less often discussed is how the support team that comes with the product can make a huge difference. Remember that even if the product is good, inadequate support and aloof staff will sour the experience for them. These interactions shape the feedback you get, online and offline. Every call to the helpline is an opportunity to connect with clients, and they can tell whether you’re sincere or not. Feedback from Antonina of mas Accountants (shown above) illustrates this point best. The better the support team, the higher the likelihood of clients to recommend your business. Your support team is the frontline when it comes to taking care of clients, so it’s important to leverage that. Read more: Tapping Into what Customers Value with Customology’s Michael Barnard Your business’ greatest asset: Customer Loyalty “It’s excellent. They are always picking up the phones within five minutes. I haven’t had to wait long for support. It’s a huge help considering I only worked part-time so I don’t have much time here. So it’s been very helpful that they’re always on either on the chat, on the site, or when I prefer to call in.” – Sunita John, Elite Dry Cleaners (Tanda users since 2016) Great customer support has an immense impact on customer loyalty. This point is fairly intuitive – no one would keep coming back for an experience they do not enjoy. The best way to make sure you keep your customers is to develop a collaborative relationship with them through your support team. At the end of the day, great customer service determines how high or low your churn rate is. For a SaaS company like Tanda, customer loyalty is at the heart of what determines success. Maintaining a top-notch support team that goes out of its way to handle issues is a must. Businesses who wish to carve out their name in their respective industry needs to invest in that. For Ivan M. (featured above), the amount of support they’ve received is part of what makes their subscription worth it. Come for the product, stay for the service “The positive thing is that whenever we’ve had a problem, the Tanda support team has been outstanding and really good to work with. And nothing seems to be too much trouble, and they will try to fix the problem.” – Sandra B., Australian Fishing Enterprises Tanda invests in customer service not just for profit growth. It also creates a network of clients and companies that mutually benefit from a product that constantly improves itself. An open line of communication is all the more valuable in increasingly complex business environments. When clients are able to trust you, they are also able to work with you better. Sandra B. (featured above) and many others let us know that customers may come for the product, but they stay for the service. This service isn’t limited to when they have problems that need to be addressed. Great customer support is present at every step of the way and involves clients in making the product more suited to their needs. And above all, it lets them know they are our partner in a shared desire to make more efficient, effective, and successful workforces.

Customer service is a constant element in all business transactions. Before, during, and after a sale, your interaction with clients shapes their overall experience. It determines whether they will stay with you, or jump ship to your closest competitor. Customers demand smooth and stress-free support and are willing to pay for it. And the impact of customer retention is undeniable: according to Customology’s Michael Barnard, a 5% increase in returning customers can translate to profit growth of 150%.

Barnard also noted that it costs 10 times as much to obtain a new customer as it does to retain an existing customer. In short, by taking good care of the customers you already have, you will be able to secure your business. You can even expand to new markets. Deliver stellar customer service every step of the way, every single time. This gives you have a much higher chance of success. Armed with this knowledge, Tanda uses customer feedback to improve the product. It is also used to increase brand awareness, and foster customer loyalty, as shown below.

Read more: Michael Barnard’s Step-by-Step Guide to Creating Customers for Life

Product feedback is the most important feedback

“The Tanda staff have worked closely with my staff to ensure that the software is capturing all of the complexity of a variety of government awards including construction, transport and administration.” – Corinna P.

When your clients know that your support team listens, they become more comfortable with discussing how they feel about the product. They are more likely to make helpful suggestions, and less likely to feel frustrated when things don’t go as planned. This is important, because what customers say when they call the helpline becomes very valuable feedback.

As Corinna and her team (featured above) were candid about their needs, Tanda was better able to tailor the service to their business. Remember that the support team is not just there to help clients through existing problems. It is also the best way to find out how you can make your product better. And when you apply their feedback, other clients from their industry will also benefit from the improvements.

Word of mouth as the strongest sales pitch

“I would definitely recommend Tanda to any business that has staff that work changing shifts and operate under an award. Help is just a phone call away and the staff are patient and knowledgeable.” – Antonina, mas Accountants

You’ve heard it said that satisfied clients are the best way to market your product. But less often discussed is how the support team that comes with the product can make a huge difference. Remember that even if the product is good, inadequate support and aloof staff will sour the experience for them. These interactions shape the feedback you get, online and offline.

Every call to the helpline is an opportunity to connect with clients, and they can tell whether you’re sincere or not. Feedback from Antonina of mas Accountants (shown above) illustrates this point best. The better the support team, the higher the likelihood of clients to recommend your business. Your support team is the frontline when it comes to taking care of clients, so it’s important to leverage that.

Read more: Tapping Into what Customers Value with Customology’s Michael Barnard

Your business’ greatest asset: Customer Loyalty

“It’s excellent. They are always picking up the phones within five minutes. I haven’t had to wait long for support. It’s a huge help considering I only worked part-time so I don’t have much time here. So it’s been very helpful that they’re always on either on the chat, on the site, or when I prefer to call in.” – Sunita John, Elite Dry Cleaners (Tanda users since 2016)

Great customer support has an immense impact on customer loyalty. This point is fairly intuitive – no one would keep coming back for an experience they do not enjoy. The best way to make sure you keep your customers is to develop a collaborative relationship with them through your support team. At the end of the day, great customer service determines how high or low your churn rate is.

For a SaaS company like Tanda, customer loyalty is at the heart of what determines success. Maintaining a top-notch support team that goes out of its way to handle issues is a must. Businesses who wish to carve out their name in their respective industry needs to invest in that. For Ivan M. (featured above), the amount of support they’ve received is part of what makes their subscription worth it.

Come for the product, stay for the service

“The positive thing is that whenever we’ve had a problem, the Tanda support team has been outstanding and really good to work with. And nothing seems to be too much trouble, and they will try to fix the problem.” – Sandra B., Australian Fishing Enterprises

Tanda invests in customer service not just for profit growth. It also creates a network of clients and companies that mutually benefit from a product that constantly improves itself. An open line of communication is all the more valuable in increasingly complex business environments. When clients are able to trust you, they are also able to work with you better.

Sandra B. (featured above) and many others let us know that customers may come for the product, but they stay for the service. This service isn’t limited to when they have problems that need to be addressed. Great customer support is present at every step of the way and involves clients in making the product more suited to their needs. And above all, it lets them know they are our partner in a shared desire to make more efficient, effective, and successful workforces.

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Rosie Ramirez

Our team's goal is to provide practical advice for business owners and managers across industries.

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