Close Encounters of the Client Kind
In early May, the team from Tanda were cordially invited to the recurring BiBs event – Brisbane Interactive Beers. BiBs exists for the start up and digital community in Brisbane to stay in the know and meet the right people. Each time a BiBs event happens, industry leaders and interesting people get to share some […]
20 May 2015 |
In early May, the team from Tanda were cordially invited to the recurring BiBs event – Brisbane Interactive Beers. BiBs exists for the start up and digital community in Brisbane to stay in the know and meet the right people. Each time a BiBs event happens, industry leaders and interesting people get to share some words of wisdom and celebrate all things digital. The pop up events get people out at some of the best hotspots of Brisbane’s entertainment precinct, and this means a great time for TandaHQ. At this particular BiBs night the topics focused on responsive design in the industry, how to raise venture capital and where the digital scene is headed for us. That last one is particularly interesting to Tanda, being a successful cloud-based software heavily reliant on the growing digital industry. So naturally, Team Tanda made their way to Up on Constance where the event was hosted this time around to hear from some great guest speakers. Matthew Fairhurst discussed VCs and the do’s and don’t’s in particular detail. Reflecting on his own experiences with his start up company and the successful business app Skedulo. He started by saying “You have to really, really get in the mode of selling yourself, selling your team and selling your vision of where you want to get to after that raise. That’s a really big mind shift for a co-founder who’s really technical or a designer etc. to get out of the head space and really dedicate yourself to that vision, to define the vision.” On a positive note Fairhurst highlighted that now more than ever “more options are available to you particularly now where it’s a great climate to raise money.” For start-up companies on the lookout for VC opportunities this is good news. Who doesn’t want to hear the forecast of profit is looking sunny for their market? But what about people, like Tanda, who have been running smoothly with a #fundfromcustomers mentality? Kris Croucher, commercial director of digital agency Reading Room, had some interesting comments and perhaps answers to this very question. He prefaced by saying “People that will succeed in the digital agency of the future are people that are the Creative Technologist. People highly creative in their outlook, their business and their work understand the role of technology in how businesses work; organisations, charities, not-for-profits, you name it. We’re currently in the biggest levelling of technology in the world right now so its changing everything. People who understand technology and behave in a creative way are the ones who will succeed the most.” He went on to explain “I actually think physical offices are really important. There’s a lot of talk of people working virtually at a distance. Fundamentally, human beings are still social animals. They work best in small groups.” The start ups that are local to their clients, know their client’s business well and collaborate with the client, and work together in a very agile business oriented fashion are the ones who produce really great quality work. So as much as you can talk about virtualisation and teams working – it’s bullshit. Small teams that sit together, that are multi-skilled and work together are the ones producing quality work really fast. His passionate, insightful comments were a great booster for Tanda, who prides the close encounters with the client kind mentality we’ve been practising. In fact, the entire BiBs event was a great booster, to see the Brisbane community thriving and ideas still being shared. Tanda eagerly awaits to find new friends and little gems of information at the next event.